Because the price of many street lamps is relatively high, the price of an ordinary street lamp is several thousand yuan. If it is a new light source such as LED, induction lamp and solar energy, its price is as high as 10,000 yuan. Considering the cost factor, now, in the end market, it is generally a mid-range price product. In addition, as a business card for the city, the street lamp is a symbolic symbol of the city and the street, and is a landscape of the city. Therefore, many customers pay more attention to style and style when purchasing street lighting products, and pay more attention to the integration with the history, culture and style of the city. Those street lamps that are stylish, simple, and culturally rich, and that combine landscape and energy-saving functions will attract customers' attention. For example, the previous traditional street lamp heads were made of iron, but now the aluminum lamp heads have become popular, the workmanship is more refined, and the styles are more modern and beautiful.
Sales increased by 20%-30% year-on-year
The demand for street lamps is mainly influenced by government planning. With the development of China's economy, the process of urbanization is accelerating. In recent years, municipal construction, urban lighting projects, and new road reconstruction projects have continued, especially in the second and third tier cities, small towns, and urban and rural integration construction, showing a good momentum of vigorous development. In this context, the sales of street lamps have also shown a steady upward trend in recent years.
“This year, the lighting project in Shenyang has increased by about 1/3 compared with last year. Compared with the same period of last year, the sales volume of our company's street lamps has also increased by about 30%.” This year, whether it is the first-tier cities of Beijing, Guangzhou, Shenzhen is still located in the underdeveloped areas such as Urumqi in Bianbu. Many roads and public facilities are being reconstructed. This has brought a lot of sales opportunities to streetlight merchants. The sales of street lamps are generally 20%-30% higher than last year.
PR costs** accounted for 40% of sales
Street lamps are a kind of products with a narrow sales range. Its procurement customers are relatively fixed, mainly the municipal departments such as the Construction Bureau, the Transportation Bureau and the Street Light Bureau. Since the amount of single purchase of street lamps is usually relatively large, there are many competitors participating in the bidding, and the personnel involved in the procurement also involve different departments and personnel. Therefore, the public relations expenses are also invested in the street lamp sales process. . It is understood that at present, the public relations investment in street lamp sales is between 20% and 30%, and the number is less than 5%, while the public relations expenses of individual projects account for about 40% of sales revenue.
In recent years, in addition to public relations expenses, various operating costs and management costs such as transportation costs and employee salaries have also been rising. Therefore, the sales performance of many street lamp merchants this year has increased by 20%-30% compared with last year, but the profit has decreased slightly.